Enterprising Majors and Training Programs

This is a partial list of majors that match Holland's Enterprising personality type. For a complete list, take The Career Key test or see our eBook, "Match Up! Your Personality to College Majors."

Apparel and Accessories Marketing Operations
A program that prepares individuals to perform operations connected with the distribution and sale of apparel and accessories. Includes instruction in wholesaling and retailing; apparel technologies; distribution; customer sales and service skills; and principles of consumer research and sales forecasting.

Business & Personal/Financial Services Marketing Operations
A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills

Fashion and Fabric Consultant
A program that prepares individuals to assist in apparel and fashion selection, style coordination, customer sales and consulting, fabric selection, clothing specifications, and contract buying activities. Includes instruction in supplying regular clothing needs or acting as a consultant for special events such as weddings.

Financial Planning and Services
A program that prepares individuals to plan and manage the financial interests and growth of individuals and institutions. Includes instruction in portfolio management, investment management, estate planning, insurance, tax planning, strategic investing and planning, financial consulting services, and client relations.

Merchandising and Buying Operations
A program that prepares individuals to function as professional buyers of resale products and product lines for stores, chains, and other retail enterprises. Includes instruction in product evaluation, merchandising, applicable aspects of brand and consumer research, principles of purchasing, and negotiation skills.

 

Bartending/Bartender
A program that prepares individuals to professionally prepare mixed alcoholic and non-alcoholic beverages and related products and manage bars, lounges, and beverage service operations in the hospitality industry. Includes instruction in mixology, oenology, accounting and cash management, inventory and cellar management, bar and lounge management, applicable laws and regulations, customer service, and labor/employment regulations.

Cosmetology, Barber/Styling, and Nail Instructor
A program that prepares cosmetologists, barbers, stylists, nail technicians, and other grooming specialists to teach their specializations in licensed and accredited schools of cosmetology and barbering, and to prepare for licensure as instructors. Includes instruction in cosmetology arts and sciences teaching principles; student learning styles; professional curricula development; instructional planning; instructional methods and aids; student counseling and career assistance; test development; and classroom/clinic management.

Make-Up Artist/Specialist
A program that prepares individuals to professionally apply cosmetic makeup preparations and perform complete and specialized appearance makeovers including hairdressing, wig work, masking, temporary prosthesis applications, cosmetic applications, and related costuming for leisure or for professional stage, camera, clinical, or security purposes. Includes instruction in period and contemporary hairstyling and costuming; wig work and hairpiece application; synthetic hair and masks; cosmetic preparations and treatments; makeup artistry; attachment, removal, and camouflaging of prostheses; health and safety; client consultation and care; pre- and post-production operations; set and crew conduct and relations; script, instruction, and prescription interpretation; labor relations; and business practices.

Tourism and Travel Services Management
A program that prepares individuals to manage travel-related enterprises and related convention and/or tour services. Includes instruction in travel agency management, tour arranging and planning, convention and event planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counseling, travel industry law, international and domestic operations, and travel and tourism policy.

 

Banking, Corporate, Finance, & Securities Law (LL.M., J.S.D./S.J.D.).
M., J.S.D./S.J.D.).
An advanced, professional study of the law and process related to the regulation of businesses and the financial services industry. Includes instruction in corporate law, antitrust law, securities law and regulation, negotiation, incorporation, partnerships, trusts, and related topics

Energy, Environment, & Natural Resources Law (LL.M., M.S., J.S.D./S.J.DM., M.S., J.S.D./S.J.D.).
An advanced, professional study of the law, policies, and regulations governing the energy industry, environmental protection, natural resources and land use, and related topics.

Legal Assistant/Paralegal
A program that prepares individuals to perform research, drafting, investigatory, record-keeping and related administrative functions under the supervision of an attorney or court. Includes instruction in legal research, drafting legal documents, appraising, pleading, courthouse procedures, and legal specializations.

 

Agricultural Business and Management, General
A general program that focuses on modern business and economic principles involved in the organization, operation, and management of agricultural enterprises.

Business Administration and Management, General
A program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. Includes instruction in management theory, human resources management and behavior, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.

Civil Engineering, General
A program that generally prepares individuals to apply mathematical and scientific principles to the design, development and operational evaluation of structural, load-bearing, material moving, transportation, water resource, and material control systems; and environmental safety measures.

E-Commerce/Electronic Commerce
A program that prepares individuals to plan, manage, supervise, and market electronic business operations, products, and services provided online via the Internet. Includes instruction in business administration, information technology, information resources management, web design, computer and Internet law and policy, computer privacy and security, e-trading, insurance, electronic marketing, investment capital planning, enterprise operations, personnel supervision, contracting, and product and service networking.

Entrepreneurship/Entrepreneurial Studies
A program that generally prepares individuals to perform development, marketing and management functions associated with owning and operating a business.

Farm/Farm and Ranch Management
A program that prepares individuals to manage farms, ranches, and similar enterprises. Includes instruction in applicable agricultural specialization, business management, accounting, taxation, capitalization, purchasing, government programs and regulations, operational planning and budgeting, contracts and negotiation, and estate planning.

Fishing and Fisheries Sciences and Management
A program that focuses on the scientific study of the husbandry and production of non-domesticated fish and shellfish populations for recreational and commercial purposes and the management of fishing and marine/aquatic product processing to ensure adequate conservation and efficient utilization. Includes instruction in the principles of marine/aquatic biology, freshwater and saltwater ecosystems, water resources, fishing production operations and management, fishing policy and regulation, and the management of recreational and commercial fishing activities.

Hotel/Motel Administration/Management
A program that prepares individuals to manage operations and facilities that provide lodging services to the traveling public. Includes instruction in hospitality industry principles; supplies purchasing, storage and control; hotel facilities design and planning; hospitality industry law; personnel management and labor relations; financial management; marketing and sales promotion; convention and event management; front desk operations; and applications to specific types of hotels and motel operations.

 

Accounting
A program that prepares individuals to practice the profession of accounting and to perform related business functions. Includes instruction in accounting principles and theory, financial accounting, managerial accounting, cost accounting, budget control, tax accounting, legal aspects of accounting, auditing, reporting procedures, statement analysis, planning and consulting, business information systems, accounting research methods, professional standards and ethics, and applications to specific for-profit, public, and non-profit organizations.

Credit Management
A program that prepares individuals to perform and/or manage operations concerning personal and corporate credit, collateral, loan processing, and related financial agency communications. Includes instruction in general finance and banking principles, insurance, real estate, taxation, business law and regulations, quantitative methods, financial computer systems applications, database management, communications skills, business and office management, and professional standards and ethics.

Real Estate
A program that prepares individuals to develop, buy, sell, appraise, and manage real property. Includes instruction in land use development policy, real estate law, real estate marketing procedures, agency management, brokerage, property inspection and appraisal, real estate investing, leased and rental properties, commercial real estate, and property management.

 

Adult and Continuing Education Administration
A program that focuses on the principles and techniques of administering programs and facilities designed to serve the basic education needs of undereducated adults, or the continuing education needs of adults seeking further or specialized instruction, and that prepares individuals to serve as administrators of such programs. Includes instruction in adult education principles, program and facilities planning, personnel management, community and client relations, budgeting and administration, professional standards, and applicable laws and policies.

Arts Management
A program that prepares individuals to organize and manage art organizations, operations, and facilities. Includes instruction in business and financial management; marketing and fundraising; personnel management and labor relations; event promotion and management; public relations and arts advocacy; arts law; and applications to specific arts activities such as galleries, museums, studios, foundations, and community organizations.

Educational Leadership and Administration, General
A program that focuses on the general principles and techniques of administering a wide variety of schools and other educational organizations and facilities, supervising educational personnel at the school or staff level, and that may prepare individuals as general administrators and supervisors.

Museology/Museum Studies
A program that focuses on the attitudes, knowledge, and skills required to develop, prepare, organize, administer, conserve, store and retrieve artifacts, exhibits and entire collections in museums and galleries, and that prepares individuals to assume curatorial, technical and managerial positions in museums. Includes instruction in institutional management, acquisition, exhibit design, conservation, packing techniques, and public relations.

 

Advertising
A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

Communication Studies/Speech Communication and Rhetoric
A program that focuses on the scientific, humanistic, and critical study of human communication in a variety of formats, media, and contexts. Includes instruction in the theory and practice of interpersonal, group, organizational, professional, and intercultural communication; speaking and listening; verbal and nonverbal interaction; rhetorical theory and criticism; performance studies; argumentation and persuasion; technologically mediated communication; popular culture; and various contextual applications.

Public Relations/Image Management
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

 

Aeronautical/Aerospace Engineering Technology/Technician
A program that prepares individuals to apply basic engineering principles and technical skills in support of engineers and other professionals engaged in developing, manufacturing and testing aircraft, spacecraft and their systems. Includes instruction in aircraft/spacecraft systems technology, design and development testing, prototype and operational testing, inspection and maintenance procedures, instrument calibration, test equipment operation and maintenance, and report preparation.

Environmental Health
A program that focuses on the application of environmental sciences, public health, the biomedical sciences, and environmental toxicology to the study of environmental factors affecting human health and related ecological issues, and prepares individuals to function as professional environmental health specialists. Includes instruction in epidemiology, biostatistics, toxicology, public policy analysis, public management, risk assessment, communications, environmental law and applications such as air quality, food protection, radiation protection, solid and hazardous waste management, water quality, noise abatement, housing quality, and environmental control of recreational areas.

Taxation
A program that prepares individuals to provide tax advice and management services to individuals and corporations. Includes instruction in tax law and regulations, tax record systems, individual and corporate income taxation, tax planning, partnerships and fiduciary relationships, estates and trusts, property depreciation, capital gains and losses, dispositions, transfers, liquidity, valuation, and applications to specific tax problems.

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